American Mail Order Catalogs with Boys Clothings: 1923--Ward's Summer Hosiery Long Stockings


Figure 1.--A 1923 Wards mail order catalog stressed how their stockings would stand up to "continued strain and rough usage" by an active boy.

The ad copy here read, "It is not a particularly easy task to find stockings for the romping, active boy that will stand the continued strain and rough usage to which he subjects them. For that reality mothers appreciate the unusually fine quality of these heavy weight stockings made of strong cotton, knitted in a fine elastic rib. They are seamless and the feet smoothly knit, comfortable, and reinforced at the heels and toes. Order now for spring and summer. State size wanted. 30 D 250 Black. 30 D 251 Brown. Sizes 6 to 10 per pair 25c. Sizes 10 1/2 to 11 1/2 per pair 29c. Postage per pair, 1c extra."





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Created: July 4, 2003
Last updated: July 4, 2003