Figure 1.--Here we have an ad in a 1928 for an Aero Cap, a kind of aviators' cap. It was a popular style for American boys at the time. It was a prize for selling sunscriptions.
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Figure 1.--Here we have an ad in a 1928 for an Aero Cap, a kind of aviators' cap. It was a popular style for American boys at the time. It was a prize for selling sunscriptions. |
This aviator style was very popular among boys in the late 1920s and early 30s. Here Charles Lindburg played a major role because of his explpoits in flying the Atlantic. (Liindburg played a major role in public affairs during 1940-41 when he argued that America shouild not aid Britain because the German Luftwaffe was to powerful.) This ad appeared in The Youth's Companion for February, 1928, p. 104. Actually it was not a retail ad, rather the magazine offered the cap as a prize for boys who signed up subscribers.
This ad appeared in The Youth's Companion for February, 1928, p. 104. Actually it was not a retail ad, rather the magazine offered the cap as a prize for boys who signed up subscribers.The Youth's Companion described itself as "An Illustrated Weekly Paper For Young People and the Family, Established in 1827." It was published in Boston, Massachusetts, by the Perry Mason Company, 201 Columbus Avenue. We are not sure how lon it was publised, but we notice that it was still being published into
the 1910s. The magazine catered to teen-age boys and girls especially, containing articles on sports, on hobbies, and on various literary and cultural interests. But it was really a family magazine and had many advertisements for clothing, both adult and children's.
This aviator style was very popular among boys in the late 1920s and early 30s. Here Charles Lindbergh played a major role because of his explpoits in flying the Atlantic (1926). He became known as the Lone Eagle and along with Babe Bruth was an iidol for many American boys. Lindbergh later played a major role in public affairs during 1940-41 when he argued that America should not aid Britain because the German Luftwaffe was to powerful.) Lindbergh was courted by the NAZIs and anti anti-Semrtic views himself. The NAZIs invited him to visit Luftwaffe facilities. With his expertise with aviation, he was one of the most effective spokesmen for the American First Committee--a leading Isolationist group.
Some aviator caps had googles. The Aero Cap here did not. The ad coopy read. "Laugh at Zero Weather! Wear a Snug, Warm Aero-Cap. Regularly given for one subscription and 30c extra, this splendid Aero-Cap will be given During February Only for only one new subscription Without Extra Money. [This cap is offered as a prize to any boy who can recruit a new subscriber to The Youth's Companion. It is not for sale.] Let them shiver! Let them take off their skates and go home! Cold weather is not going to spoil your fun, if you're wearing a snug fitting Aero-Cap [i.e. modeled on a pilot's helmet]. Aviators wear helmets like these when they fly to high altitudes. It keeps airmen comfortable, clear-headed, steely-nerved, tobaggning and all the winter sports. Brown leatherette, lined with heavy fleece, which extends inside the knitted extra protector worn buttoned under the chin, or on top of the cap. Junior sizes 8 to 10 years; boys' sizes 10 to 14 years."
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