Figure 1.--The Sears Spring and Summer catalog also offered this navy blue cheviot suit with Golf knickers. An optional second pair of knickers was available. The suits had single breasted jackets. Some of the suits had vests (waistcoats). |
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This was item A. It was tittled. "Navy Blue Cheviot--A Favorite!". The ad copy read, "A world of good looks and a world of wear--all rolled into one suit! The fabric is popular navy blue cheviot--all wool and worsted--of the kind
that's going into a lot of men's suits this season. It's a heavyweight
fabric in fancy herringbone effect. The style, as shown, is both neat and
up to date. The coat is full lined, and the workmanship is excellent! Here
is just about all you want in a suit, at the price you want to pay!
SIZES--7 to 17 years. State age size. 40V3285--Blue All Wool Cheviot.
One Pants Suit. $9.95. 40V3286--Same suit with Two Pairs Golf Knickers,
Postpaid. $11.95." Note the term "Golf knickers" Some of the Sears suit desriptions specified Golf knickers. Others did not. Yet all the illustrations look the same. We are not sure just what are the specific characteristics of Golf knickers. It may be a sporty term designed to make the knickers more popular rather than a real stylistic description. Some of the knickers were described as lined. Others like the knckers here did not indicate that they were lined. We are not sure if this meant that they were not lined or if it simplly was not specified. Nor or we sure if it was just suit knickers that were commonly lined. Note that the boy is wearing solid colored socks or stockings. Although some of the other illustrations show patterened hoisiery, most of the suits show the boys wearing muted hosiery with their suits as shown here.
A reader writes, "I notice that the suit in the image is not "navy blue" but
gray. Is there a possibility that you have the wrong text for this image?
I realize that there's a lot of room for mistakes in these images because we
have so many different ones. Also, maybe the texts are incorrectly keyed in
the original catalogue." I think we have the right illustration and text here. The problem I think is that the illustration is not a full color illustration. Thus grey was the cloest they could get to blue. The probably would have done better with a shade closer to black.
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