Figure 1.-- Sears catalogs also offered many knickers suits. Most were for older boys, but here are two specifically for younger boys offered in the Spring and Summer 1930 catalog. There was also a colorful stripped blazer, but Sears did not yet use the term.

One of the items here is a colorful stripped blazer, item T. It looks rather like an English school blazer, although the boy is shown wearing what looks like khaki but were rather "oyster" linnen shorts and not gray shorts. There were no actual short pants suits offered on this page. Sears called the blazer a "Noveltry Beach Coat" The ad copy red, "Attractive looking coat for general sports wear. Made of all wool flannel in attractive blue, white and orange stripes. Two-button style with notched lapels and two large patch pockets. 40 V 3300--Sizes 4 to 10 years. State age size. Postpaid $2.98" Imported Linen Shorts Made of oyster color imported linen with self belt and side pockets. Washable, cool and comfortable. State age size. 40 V 3415--Sizes 4 to 10 years. Postpaid 69c."

Chronology

These suits were offered in the 1930 Sears catalog (Spring and Summer), p. 290.

Terminology

One of the items here is a colorful stripped blazer, item T. It looks rather like an English school blazer. Sears calls it a coat.

Stripped Blazer

There were no actual short pants suits offered on this page. There was a blazer outfit. Sears called the blazer a "Noveltry Beach Coat" rather than a blazer. The ad copy red, "Attractive looking coat for general sports wear. Made of all wool flannel in attractive blue, white and orange stripes. Two-button style with notched lapels and two large patch pockets. 40 V 3300--Sizes 4 to 10 years. State age size. Postpaid $2.98" Imported Linen Shorts Made of oyster color imported linen with self belt and side pockets. Washable, cool and comfortable. State age size. 40 V 3415--Sizes 4 to 10 years. Postpaid 69c."

Pants

The boy looks to be wearing khaki khaki short pants with the blazer. Sears calls them "oyster" (an off white color) linnen shorts and not gray shorts. Blazers came to be a major boys' style in America and blue blazer were worn with grey pants, but khaki became a popular choice as well.

Younger Boys Knicker Suits

Here with the shorts sets are two knicker suits, items U and V. I'm not sure why Sears placed them here, I assume just because the age range was similar. Sears also put knicker suits for younger boys with with the short pants suits. They are all quite similar. The two suits here were done in sizes 4/5-9 years. The placement of knickers suits here rsather than short pants suits suggests that knickers suits were chosen by mothers more than short pants suits, even for the younger boys.

Hosiery

Notice that the boys wearing knickers seem to be shown wearing long stockings. The bpy in the blazer wearing short pants is shown wearig kneesocks.

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Created: March 4, 2004
Last updated: March 4, 2004