Figure 1.--Her we see some of the play suits offered by Sears in their Spring-Summer 1935 catalog. The various styles were done with short and long pants. The sandals and strap shoes, however, do not seem quite right. |
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We see play suits commonly advertized. These were not dress-up suits, but were referred to as suits because the shirt and pants matched or were coordinated. These are also referred to as wash suits because they were made in easy to wash fabrics. In later catalogs "sets" began to bevused rather than suits. These play suits were done in many different styles and in both short and long pants. They were rarely done with knickers. While some of these suits could be worn for play, some or more formal than othedrs. One is even depicyed with a tie. As life styles became more relaxed, boys might wear one of these play suits rather than a proper suit for a range of occassions.
Sailor suits were still worn bu boys, but by 1935 only younger boys meaning pre-school boys or the fitst grades of elementary (primary) school. The Sears ad copy read, "--Blue cotton linene shorts (wears like linen), self belt. --Button-on white jean jacket. Blue cotton linene collar and cuffs, White braid trim. A sailor suit for little "landlubbers'! Cap not included. ALL SIZES: 3 to 8 years. State age-size. Shpg. wt., 7 oz. 40H4678--Wash Suit ... 65c"
This isn't what we would call a polo shirt today. The reference is to the buttons which do not extend to the waist. The British call this "rugby style". The Sears ad copy read, "--White cotton jean longies; cuff bottoms. Self belt; side pockets. --White cotton broadcloth "????" waist; fancy embroidery. All white, is cool. Launders well. ALL SIZES: 3 to 9 years. State age-size. Shpg. wt., 10 oz. 40H4680--White Wash Suit .... $1.19"
The Sears ad copy read, "--Fast color. Fadeproof. --Longies of dark blue cotton linene; sel-belt, side pockets. Wide bottoms. --Blue and white (candy) striped cotton broadcloth waist. Tie. Fine quality ... finest workmanship.
ALL SIZES: 3 to 9 years. State age-size. Shpg. wt., 12 oz. 40H4658--Wash Suit .... $1.59"
The Sears ad copy read, "Genuine, imported, oatmeal, ??? quality, crash linen was suit. --Checked tan linen shorts, self-belt. Button to plain tan linen ???. Checked collar and cuffs. At the seashore or in his own sand pile! For dress-up, too! ALL SIZES: 3 to 8 years. State age-size. Shpg. wt., 9 oz. 40H4652--Wash Suit .... 98c"
The Sears ad copy read, "--Navy blue cheviot longies ... ??? wool. Cuff bottoms. Side pockets, self-belt and buckle. --All wool jersey slip-over "Se???? Style copen with navy trim ??/ blouse. Sailing ... sailing! Two shining anchors hold up the suspenders. ALL SIZES: 3 to 9 years. State age-size. Shpg. wt., 1 lb 4 oz. 40H2521--Suit .... $2.19"
The Sears ad copy read, "--Cool, White mesh, sporty polo style btton-on waist with easily-operated side fastner front. --Tan cotton fast color nub suiting longies; cuff bottoms, self-belt. Side pockets. Just like Big Brother's very own. ALL SIZES: 3 to 9 years. State age-size. Shpg. wt., 12 oz. 40H4685--Wash Suit .... $1.79"
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