U.S. Catalogs and Advertisements: Ward's Posture Brace


Figure 1.--Wards offered a posture brace for preventing round shoulders. Shoulder braces for children were widely sold from 1900 to the early 1940s when parents were taught to pay a great deal of attention to erect posture. The makers of garter waists, which usually had shoulder straps, also claimed that support garments for long stockings also functioned to keep shoulders straight. We think that this claim was for the most part delusory.

Wards offered a posture brace for preventing round shoulders. The ad copy read, "Made by Hickory. 59 c. each. New posture aid helps prevent and correct round shoulders. WhiteCotton Twill with soft flannelette armbands. Chest Sizes: 24, 26, 28, 30 in. Ship. wt. 4 oz. 31 A 2018--State size. Each 59 c.; 2 for $1.15. Shoulder braces for children were widely sold from 1900 to the early 1940s when parents were taught to pay a great deal of attention to erect posture. The makers of garter waists, which usually had shoulder straps, also claimed that support garments for long stockings also functioned to keep shoulders straight. We think that this claim was for the most part delusory.

Posture Support Garments

Shoulder braces for children were widely sold from 1900 to the early 1940s when parents were taught to pay a great deal of attention to erect posture. The makers of garter waists, which usually had shoulder straps, also claimed that support garments for long stockings also functioned to keep shoulders straight. We think that this claim was for the most part delusory.

Wards Posture Aid

Wards offered a posture brace for preventing round shoulders. The ad copy read, "Made by Hickory. 59 c. each. New posture aid helps prevent and correct round shoulders. WhiteCotton Twill with soft flannelette armbands. Chest Sizes: 24, 26, 28, 30 in. Ship. wt. 4 oz. 31 A 2018--State size. Each 59 c.; 2 for $1.15." The model in the illustration is a girl, but the ad copy does not refer to gender.







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Created: 2:55 AM 3/19/2006
Last updated: 2:55 AM 3/19/2006