U.S. Catalogs and Advertisements: Ward's Suspenders


Figure 1.--Wards offered three types of suspenders, offered in various colors. These were clasps suspenders not requiring buttons to hold up shorts, slacks, skirts, and leggings. They were for children up to age 10 years. The illustration suggests they were for boys and girls, although I suspect they were more commonly worn by boys.

Wards offered three types of suspenders, offered in various colors. These were clasps suspenders not requiring buttons to hold up shorts, slacks, skirts, and leggings. They were for children up to age 10 years. The illustration suggests they were for boys and girls, although I suspect they were more commonly worn by boys.

Suspenders

Suspenders were popular for younger children because belts tended to be ineffective if boys and girls' hips were narrow. The clip-on style of suspenders was favored by mothers because they required no buttons to be sewn on to shorts or trousers, buttons that might have had a tendency to come off. Many boys wore suspenders instead of belts with both short and long trousers during the 1940s and 1950s.

Adjustable Suspenders

The Wards ad copy read, " ... Just Clasp. For Shorts, Slacks, Skirts, Leggings. 9 cents. Fits to 10 years. No buttons. Colors: Blue or Maroon. Ship. wt. 3 oz." They were done in two withs.

1/2 inch

The Wards ad copy read, " E--1/2 inch strong Rayon covered elastic. 31 A 2033. State color. Each 9 c.; 2 for 17 c."

3/4 inch

The Wards ad copy read, " F--Rayon Twill double woven 3/4 inch elastic. 31 A 2015--State color. Each 23 c.; 2 for 45 c."

It's Hickory!

The Wards ad copy read, " [Suspenders with] Sure Grip Clasps. 27 cents. No buttons needed! Rayon and Cotton 3/4 inch web. Lively elastic. Adjustable. solid Colors: Brown, Maroon or Navy. Ship wt. 4 oz.; 2, 7 oz. State color. 31 A 2017--Each 27 c; 2, 52 c."







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Created: 2:55 AM 3/19/2006
Last updated: 2:55 AM 3/19/2006