Sears Shoes and Sandals (United States, 1950)


Figure 1.-- Here we see a strap shoe for girls and a more boyish Oxford that both boys and girls might have worn to school.

We note a pages from the 1950 Sears Winter catalog with a variety of boys' shoes. There was a range of lace up and buckle shoes, uncluding high-top styles and saddle shoes. There was also double-bar sandals. Most of the styles shown on the left page seemed to be for girls.

H. Moc-style Oxford

The Sears ad copy read, "Extra roomy Moc-style Oxford. Soft leather uppeer. Shape retaining leather insole. Long wearing Searosole, rubber heel. Sewed construction." The shoe was done in briown, brown with whire and brown with tan. We see these two-tone shoes quite a bit in the late 1940s and early 50s.

J. Twin strap sandal

Jaunty twin strap sandal. Leather upper. Feather-light crepe rubber sole, heel. Reinforced straps, roller buckles. Roomy moc-style toe. Goodyear sewed construction, makes shoe flexible". This sandal was only available in brown." This half-center strap style of sandal is not one that I have commonly seen. Th double-bar strap sandal with the center bar running up to the top bar was much more commpn. I never notice boys wearing strap sandals of any kind when I was growing up in the 1950s, but their were class and regional variations in America. Many of these styles were offered by Sears in several caralogs. This style with the half center strap did not appear very often in Sear's catalogs, suggesting to us that it did not sell well.

K. Embossed Woven Vamp Moc-style

The Sears ad copy read, "Enbossed Woven Vamp Moc-style. Built for action, long wear. 'Light as foam', thick crepe eubber sole, heel. Hardy leather upper. Smooth leather insole for commfort. Sewed construction." I notice several Sears shoes have these woven vamps. I don't recall seeing these shoes as a boy at the time.








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Created: 11:10 PM 3/16/2005
Last updated: 11:11 PM 3/16/2005