Figure 1.-- Sears offered collared knit shirts in elaborate designs to be be worn with baggy jeans anf wide belts. The caption read, "Baggy-style Jeans of polyester and cotton with easy care Knit Shirts. They were done in both boys (even 6-12) and student sizes. The colors were berry, camel tan, navy, and white. |
Sears offered collared knit shirts in elaborate designs to be be worn with baggy jeans anf wide belts. The caption read, "Baggy-style Jeans of polyester and cotton with easy care Knit Shirts. They were done in both boys (even 6-12) and student sizes. The colors were berry, camel tan, navy, and white.
Sears was the leading American chain department store in 1973. They also operated the latrgest mail order catalog. Sears dominance in American retailing was in the 1970s declining. The increasing popularity of malls an botique shops was a major factor.
Flare pants of various types were very popular in 1973.
Sears offered collared knit shirts in elaborate designs to be be worn with baggy jeans anf wide belts. The caption read, "Baggy-style Jeans of polyester and cotton with easy care Knit Shirts. They were done in both boys (even 6-12) and student sizes. The colors for the pants were berry, camel tan, navy, and white with shirts in contrasting colors.
Sears showed pointed-collar shirts with elaborate patterns to be worn with these baggy jeans. The ad copy read, "PERMA-PREST® knit Shirts of 50% polyester and 50% cotton that move with your body. Stylish long-pont collar with permanent stays for sharp retention. Hemmed short sleeves. White pearlilized plastic biuttons trim front. Semi tappered. Shirttails stay tucked in place. Machine wash, warm, and tumble dry for no ironing." The shirts came in beery navy, brown green, and navy red. They were done in boys' (even 6-12) and students (even 14-24) sizes. The shirts cost $3.99 for boys' sizes and $4.49 for student sizes.
The pants were referred to as both jeans and slacks, presumably because boys had a preference for jeans over slacks. The pants were done in the baggy style with wide cuffs (turn-ups). The Sears ad copy read, "PERMA-PREST® baggy-style slacks .. newest look in dress and casual wear. Dacron* polyester and cotton sateen finish fabric for a soft-lustrous look. Slacks fit close at hips, then flare to wide 2 inch cuffed bottoms. Tunnel belt loop. Four pockets: 2 angle front pockets and 2 set-in back pockets. Zip fly. Machine wash, warm, tumble dry. No iron." The pants were done in boys' sizes (even 6-12) for regular, slim, and husky. They cost $5.99 and 6.99 for the husky. There were also student (waist 25-32) sizes which cost $6.99. The student sizes had a 2 1/2 inch cuffs. Sears mentions, "Flare-leg slacks are one inch longer than stated inseam size to fit neatly over shoe tops."
Belts were very important for the 1973 look. Viny replaced laeather. The Sears ad copy for the belts here read, "1 3/4-inch vinyl Belt gives the effect of three narrow belts. Metal buckle. Clean with a damp cloth." Sears cautions, "If you wear your slacks low on your hips, order next larger belt size. The belts were don in navy and white and brown and white. They ciost $3.50.
The asterick rereffered to Reg. DuPont T.M.
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