Soviet Fashion Publications: The Children Clothes Fashions


Figure 1.--These coordinated outfits for a brother and sister appeared in the 1981 isue of the Soviet fashion magazine "The Children Clothes Fashions". Both children matching bollero ball string ties. They were described as holliday or birthday fashions. Notice that the boy, but not the girl wears tights.

This magazine was titled Modeli detskoj odezhdy meaning "Models of children fashions". At this time we have no information on its publishing history. We do not know when it began publishing or when it ceased publishing. Russians readers have provided us some images from 1975 and 1981 issues. The garments displayed in the magazine were not actually for sale as in a catalog or in Soviet stores. Some mothers may have used the styles for home sewing, but these images are advertisements for sewing. These coordinated outfits for a brother and sister appeared in the 1981 isue of the agazine. Both children matching bollero ball string ties. They were described as holliday or birthday fashions. Notice that the boy, but not the girl wears tights.

The Magazine

This magazine was titled Modeli detskoj odezhdy meaning "Models of children fashions". At this time we have no information on its publishing history. We do not know when it began publishing or when it ceased publishing.

Images

Russians reader have provided some images from 1975 and 1981 issues. These coordinated outfits for a brother and sister appeared in the 1981 isue of the magazine (figure 1). Both children matching bollero ball string ties. They were described as holliday or birthday fashions. Notice that the boy, but not the girl wears tights.

Availability

The garments displayed in the magazine were not actually for sale as in a catalog or in Soviet stores. This was in fact a problem. Frustrated Soviet consumers not finding the clothes pictured in the stores would write to the magazine. As a result, there was a special note in the magasine: "If you wanna purchase such a suits, please, DONT disturb us!" Note that the magazines not only did not offer the clothes for sale or have any idea where or if they could be purchased, but rather rudely indicated that reader letters were a bother disturbing the staff. Mothers who wanted these outfits for their children had to sew them at hime. The magazine did not even offer sewing patterns. Soviets mothers even in the 1980s were on their own. A Russian reader writes, "Each mother had to sew these fashionable suits for her children by herself. In those times as I remember the only thing you could find in stores (it was difficult, by the way!) were unisex undies and tights."






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Created: February 5, 2004
Last updated: February 6, 2004