Figure 1.--Here is a Yugoslav advertisement for toothpaste. It appeared in 1937,we think in magazines. Unfortunately as we don't speak Serbo-Croatian, we can't read the ad copy. We are not sure to what extent pre-War brands carried over into Communist Yugoslavia. We do not know if there was even branded products like toothpaste in Communist countries like Yugoslavia. Unlike the Soviet Union, quir=te a number of brands were well established by the time the Communists seized power in Yugoslavia. Not do we know if pre-War brands have survived into the moidern Serbian economy. Perhaps some of our Serbian readers will be able to tell us a little about this.

Here is a Yugoslav advertisement for toothpaste. It appeared in a 1937 issue Chabavni Magazine. Unfortunately as we don't speak Serbo-Croatian, we can't read the ad copy. We are not sure to what extent pre-War brands carried over into Communist Yugoslavia. We do not know if there was even branded products like toothpaste in Communist countries like Yugoslavia. Unlike the Soviet Union, quir=te a number of brands were well established by the time the Communists seized power in Yugoslavia. Not do we know if pre-War brands have survived into the moidern Serbian economy. Perhaps some of our Serbian readers will be able to tell us a little about this. This was just afew years before Hitler plunged Yugoslavia into World war II. As a result vof the War and then the Communist takeover, advertising ended in Yugoslavia for decades. The Communists saw advertising as a wasteful anachronism of a capitalist society. The boy weaes an open-neck short-sleeved shirt that does not seem to have a defined collar. This could be his pajama tops.

Created: 2:41 AM 6/11/2012
Last updated: 6:47 AM 6/12/2012