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Wards offered long stockings for boys and girlsthat were guaranteed to last 3 months. They even printed the guarantee. GUARANTEE: "We guarantee our hose to > wear as stated--three pairs for three months. Should they fail to do so, return them to us and we will replace them with new stockings without any expense to you. It is understood they are to be worn by only one person, and in rotation." I'm not sure how Ward's made sure only one person wore them or how many people retuned worn out stockings. One interesting point here is that long stockings wore out faster than anhle socks. This was the case because active boys often wore out the stockings at the knee.
The Wards copy read, "For Fellows who Keep "on the go". 3 Pairs for 98 cents. 30 G 610--Colors: Black, medium brown, French tan. Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9, 9 1/2, 10. State size and color. [Note: Size 10 stockings would fit a boy about 14 or 15.]
Youngsters who are always "up and coming" require the sturdiest stockings that mother can buy. These medium weight, fine rib knit hose will stand all the wear a fellow can give them and still look so nice that lots of mothers prefer them for girls too. Long staple,
combed cotton; reinforced heels and toes. One size and one color in a box. We do not break boxes. Buying a supply at this low price will be econcomy in the long run."
The Wards ad copy read, "For Feminine folk Who Must Look neat. 3 Pairs 85 cents. 30 G 606--Colors: Black, French tan, nude, champagne--Sizes 6, 6 1/2, 7, 7 1/2, 8, 8 1/2, 9, 9 1/2. State size and color. Postpaid. Nowadays little girls are nearly as hard on clothes as their older brothers--but they still enjoy looking nice all of the time. These mercerized cotton stockings combine all the necessary wearing qualities with real smartness. So, considering both the price and the guarantee, it's no wonder many mothers also buy them for their boys. Derby rib, two-play cotton well mercerized. Reinforced heel and toe. One size and one color in a box.
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