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Here we have an ad for boys' school clothes--timed appropriately in September--from Good Housekeeping Magazine (September, 1930, p. 266). This advertisement illustrates a new kind of shirt and short pants that are fastened to each other not by buttons but by a special elastic band that keeps the shirt looking as though it is always tucked in. This new feature substitutes for the older-style button-on shorts that attach to the boys' waist buttons. Some
boys apparently didn't like this "buttoned up" aspect of their shorts.
We know very little about the Strouse-Baet Company. We know that they were located in Baltimore, Maryland. Jack Tar Togs was the company's brand name for children's clothes.
This ad for school clothing appeared in time for purchasing news school clothes. It was published in Good Housekeeping Magazine (September, 1930, p. 266). Remember that the September issue comes out in August.
Here we have an ad for boys' school clothes.
This advertisement illustrates a new kind of shirt and short pants that are fastened to each other not by buttons but by a special elastic band that keeps the shirt looking as though it is always tucked in. This new feature substitutes for the older-style button-on shorts that attach to the boys' waist buttons. Some
boys apparently didn't like this "buttoned up" aspect of their shorts. The ad text reads: "The answer to a regular fellow's prayer--the Jack Tar 'Tuckin'--a new creation for boys who always protested against being 'buttoned-up'. A live elastic band, masked at the front by a smart belt and buckle effect, takes the place of buttons entirely! See the new Jack Tar 'Tuckins' at your dealer's--or write us for folder of Jack Tar Feature Styles for boys and girls. The Strouse-Baer Company, Baltimore, Md. Jack Tar
Togs."
The illustration for the ad here shows a boy wearing short pants. We do not know if this new elasticized waist innovation was also made in knickers and long pants.
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