American Mail Order Catalogs with Boys Clothings: Lane Bryant Individual School Suits--Suits (1935)


Figure 1.--Lane Bryant offered a range of different outfits referred to as suits in its Fall-Winter catalog. Primarily they are sailor suits and shorts sets with a suit and sweater combination. Here is a shorts set and suit. Note the suit is also being worm without the jacket as a shorts set. Click on the image to see the Eton suit done in the sailor style.

Lane Bryant offered on formal sack suit and an Eton suit done as a sailor suit. This was a style I have not noted before. The sack suit is done as a double-breasted suit. Suits for school were not as common in the 1930s as they had been in the 1920s. Another example of a gradual shift to more informal styles. Notice both are also shown without the jackets meaning they could be worn to school as shorts sets.

A. Eton Sailor Suit

Eton suits were a popular style for younger boys. Here we have one done as a sailor suit. This was a style I have not noted before. Note the suit could be worn without the jacket as a kind of vest outfit. The image shows a blur suit, but it was also available in brown. The ad copy read, "A Four piece suit: 9 E-262 : Eton jacket and lined Pants made of all Wool-Flannel; matching suspender-back vest which buttons to pants: Cotton Broadcloth Blouse. Two pockets in pants; one in blouse. Navy with white blouse; brown with tan blouse. 3 to 7 years. 4 piece suit. $2.98 Post. 7 cents ex." Most of the outfits in the page were done to size 8-10 years. This one was only done up to size 7.

D. Double-breasted Suit

The sack suit is done as a double-breasted suit. Suits for school were not as common in the 1930s as they had been in the 1920s. Another example of a gradual shift to more informal styles. The outfit could be worn without the jacket as a shors set. The ad copy read, "D Buy the Jacket and Pants for $2.98. the Blouse for 59 cents, and the whole outfit costs but $3.57! 9 E 263: All Wool Tweed double breasted Jacket and matching, lined Pants. Jacket has belt-effect in back. Pants have two pockets buttonholes at the waistband. Brown (as pictured) or gray. SIZES 3, 4, 5, 6, 7, 8 and 9 years. Price for Jacket and Pants outfit. $2.98 Post 5 cents ex. 9 E 264: Fast color Broadcloth Blouse. (see small view) Has buttons on the waistband. COLORS: Tax (as pictured) or Copen Blue, Each in harmonizing tie and trimming SIZES: SIZES 3, 4, 5, 6, 7, 8 and 9 years. Our low price: 59 cents. Post 2 cents ex."






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Created: 2:21 AM 11/11/2005
Last updated: 2:21 AM 11/11/2005