American Mail Order Catalogs: Sears? Casual Summer Pants (early-1960s)


Figure 1.-- Here we see an unidentified mail order pages for casul summer pants which offered beach comnber/deck pants along with other types and 'skin diver' swim briefs. The offerings also included Bermuda shorts, denim leisure pants, Bedford cord pants, and Western jeans. The clam digger/capri pants were offered in two types, beachcombers and deck pants. We think it is a Sears catalog daring to the early-60s. Hopefully we will be finally able to date it.

There were a variery of casual summer pants. One of those are clam diggers or capri pants. Other terms included beach combersand deck pants. Actually they were a type of knee pants. They were cut at calf level like early knee pants. The ones we noted in the 60s were mostly red or white. The colors here were much more varied. We mostly see these pants for boys in the 1960s. They were not very popular with boys, mostly purchased for for younger boys without cinsulting thm. Few teen agers wore thm although the offerings here included older teenagers. Note the ad copy, "Your boys would be wild about their cool comfort and trim good looks ... you'll love the low prices!" They may have been rights about the moms, but I doubt if they asked many boys. They proved much more popular for girls. many girls did wear them. We note an unidentified mail order pages for casul summer pants which offered beach comnber/deck pants along with other types and 'skin diver' swim briefs. The offerings also included Bermuda shorts, denim leisure pants, Bedford cord pnts, and Western jeans. The clam digger/capri pants were offered in two types, beachcombers and deck pants. The pants were for boys age 6-18 years of age. We think it is a Sears catalog daring to the early-60s. Hopefully we will be finally able to date it. The reader who sent along the pages tlls us, "I had that entire outfit the shirt, pants and espadrilles at around 6 years old with the same swimsuit in red (I think)." Another American reader writes, "I remember wearing those clam digger pants at a dance in the early-1960s. It was during the time that the limbo was popular which was possibly 1961 or 1962. I remember thinking that it was strange to have a rope for a belt. It reminded me of Jeffro on the Beverly Hillbillies."







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Created: 7:13 AM 5/16/2017
Last updated: 10:04 AM 5/16/2017