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The postcard was invented in Europe, probably in Austria during the late-19th century. Postcards soon spread around the world. We believe that Australian postcsards basiclly followed the adoption and trends in Britain. Postcards appeared in the late-19th century, at first we believe in Austria. An industry was slow to develop, primarily because government post offices tried to control the trade. Two developments cause the postcard to take off at the turn-of the 20th century. One was the perfection of lithographic technologies capable of prfoducing full color images. Theis led to a commercial postcard industry. Until World War I, Germany dominted the industry. The other development was the Kodak Brownie in America (1900). This made the fmily sdbapshot a bith easy and reklatively in expensive. Kodak hit on the idea of printing a postcard back on the back of the prints making it an easy way to mail copies to family and friends, While begun in America, these postcard back prints soon became common in Britain and Europe and soon became available in Australia as well. We see both family snaphots and studio portraits. These cards often have stamp boxes which can be useful in dating the photo cards. This is difficult with Australian photocards because we have so few exmples.
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