Figure 1.--Here we have an advertisement for Kaynee boys' clothing from a September iddue of "Good Housekeeping". It was for mothers buying baclk to school outfits. |
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One company specializing in children's clothing during the 1920s was Kaynee. We do not yet know much about the company. It was located in Cleveland, Ohio. We do not know when the company was founded. We notice an advertisement for boys' school clothes in Good Housekeeping Magazine (September, 1927, p. 234) (figure 1). Interestingly the younger boy wears shorts with knee socks while the older boy wears knickers with what look like black long stockings. The ad copy here read, "Let Themn Grow Up in Kaynee. A Bull's Eye! School wear is the acid test of boys' clothes. To look nice in the class room and withstand pulling and twisting of school yard games, both fabric and tailoring must hit the mark. Kaynee shirts, blouses, suits are "approved by the boys" everywhere. That is because the styles are smart and boyish--never foppish. Your boy will like Kaynee--so will his dad. Sold at better sores--prices are reasonable. Gratis-
-"Boy-Types and How to Dress them." Write for copy now. Address Department G-S. The Kaynee Company, Cleveland, Ohio. Approved by the boys--Kaynee Blouses, Shirts, Suits." Notice the reference to foppish clothes. Presumanly this is a reaction to fancy clothes like Lottle Lord Fauntleroy suits. Noctice the booklet offered by the company. This would provide all sorts of interesting information about 1920s clothing.
Unfortunately, we do not have a copy.
We notice another ad in 1928.
At the time few American children wore school uniforms. Parochial schools were the first to begi adopting school uniforms in the 1950s. Beginning about the 1970s some public elementary (promary ) schools adopted school uniforms, many inner-city schools.
The company tells us, "Kaynee is still an active American company. It is now an important manufacturer of school uniforms. I am proud to tell you KAYNEE is alive and well thriving in the School Uniform market. Our tag line is----"We haven't missed a day of school in over 118 years"
Comins, Charles. VP National Sales, E-mail message, June 26, 2006.
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