Commercial Cards


Figure 1.--

With advances in lithography, high quality cards with colored illustrations and in the 20th century, black-and-white photographs could be printed on these cards. Companies and merchants used them for advertising or as an enducement to but the products. These were single-issue cards. There were cards issued by stores and companies manufacturing prioducrts. We also note commercial cards done in series. Sports cards with bubble gum enclosed were a related product. And the origins was of sports cards were cigarette cards. Other collectabkle cards came in other other producrs, but cigarettes were the most common. Cigarette cards were sold in many different countries, but nowhere were thet more popular than in Germany. They were so popular that people bought albums to display their collection. Collecting a complete set was complicated as one often got cards they already had when they purchased a pack of cigarettes. One German company solved this problem by putting cupons in the cigarette packs rather than the actual cards. This way the customers could semd in the cupons and get a complere set as well as an album to hold the cards. The whole subject of cigarette cards is an interesting one. We have not yet addressed this topic in detail. We do notice some of the cards issued during the NAZI era which is interesting because the NAZIs with their penchant toward health, discouraged smoking.

Lithopgraphy

With advances in lithography, high quality cards with colored illustrations and in the 20th century, black-and-white photographs could be printed on these cards.

Merchant Cards

Companies and merchants used them for advertising or as an enducement to but the products. These were single-issue cards. There were cards issued by stores and companies manufacturing prioducrts.

Series

We also note commercial cards done in series. Sports cards with bubble gum enclosed were a related product. And the origins was of sports cards were cigarette cards. Other collectabkle cards came in other other producrs, but cigarettes were the most common. Cigarette cards were sold in many different countries, but nowhere were thet more popular than in Germany. They were so popular that people bought albums to display their collection. Collecting a complete set was complicated as one often got cards they already had when they purchased a pack of cigarettes. One German company solved this problem by putting cupons in the cigarette packs rather than the actual cards. This way the customers could semd in the cupons and get a complere set as well as an album to hold the cards. The whole subject of cigarette cards is an interesting one. We have not yet addressed this topic in detail. We do notice some of the cards issued during the NAZI era which is interesting because the NAZIs with their penchant toward health, discouraged smoking. A Britosh reader remembers cigarette cards, "Cigarette card collecting was extremely common in my boyhood during the late 1939s. Most ciagrette manufacturers included cards in their packs. I didn't collect tham as our family were non smokers. I did collect stamps so they became schoolboy currency. I used to find the odd cigarette card (in Dad's surgery waiting room or cadged from a patient) and use it to swap for stamps. Some of the cards were educational having historical or natural history themes. Lots of my friends had albums. I don't recall any with a propaganda theme like the NAZI cards. I don't think 'Scouts and Guides of the World' counts as propaganda, although I believe some German politicians thought the Scouts were a paramilitary group."

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Created: 3:45 PM 9/8/2010
Last updated: 3:45 PM 9/8/2010