German Mail Order Catalog; Der Goldene Schnitt-- Traditional Sailor Outfits (1950s)


Figure 1.-- We also notice traditional sailor outfits for boys and girls in Der Goldene Schnitt catalog. The styling is very traditional. There is a skirted outfit for girls and a short pants outfit for boys. We do not see German boys wearing sailor suits in the 1950s, except with choir groups in the photograpic record. It could be that this is from a 1930s catalog or perhaps the compamy is just promoting traditional styles. Here we are not sure.

We also notice traditional sailor outfits for boys and girls in Der Goldene Schnitt catalog. The styling is very traditional. There is a skirted outfit for girls and a short pants outfit for boys. We do not see German boys wearing sailor suits in the 1950s, except with choir groups in the photograpic record. It could be that this is from a 1930s catalog or perhaps the compamy is just promoting traditional styles. Here we are not sure.

Goldene Schnitt

Der Golden Schnitt appears to be a German mail order company, but other than a few pages from one of their catalogs, we have been able to find nothing about them. The name comes from a classic mathmatical principle known as the Golden Ratio first noticed by classical scholars. We are not sure why this was name was chosen, excep as it may give the impression of classic styles and high quality. One page provides two classic styles for one boys, the peasant blouse or tunic and the gir;'s peaant dress or Durndl. The lages are not dates. The styles are more in keeping with the 1930s, although the pages have more the look of the 1950s. We donnot see boys wearing these tunics in the 1950s, but we do see girls weating these Dirndls. This was of course because it was a classic style and in fact are still worn today. For some reason prices and sizes are not indicated which is unusual for a mail order catalog. Hopefully our German readers can provide some insights here.

Sailor Outfits

We also notice traditional sailor outfits for boys and girls in Der Goldene Schnitt catalog. The styling is very traditional. There is a skirted outfit for girls and a short pants outfit for boys. We do not see German boys wearing sailor suits in the 1950s, except with choir groups in the photograpic record. It could be that this is from a 1930s catalog or perhaps the compamy is just promoting traditional styles. Here we are not sure. The ad copy read, "114/115. Besomdere Vorliebe zeight jedes Mädel oder Bub einmal für die helle Matrosenbluse." That translates as something like, althugh we dpn't know all the words. "Besomdere preference zeight every girl or boy once for the bright sailor blouse."









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Created: 7:07 PM 2/24/2014
Last updated: 7:07 PM 2/24/2014