French Fashion Publications and Children's Fashions: Modes et Travaux


Figure 1.--Patterns for these summer fashions for little boys and girls appeared in the June 1941 issue of "Modes et travaux". Notice the early version of shortalls. The title reads, "Filles et garçons en été." That means, "Girls and boys in the summer.

Modes et travaux (Fashion and Home Sewing) was the most popular French magazine providing patterns and knitting instructions. I'm not sure over what period the magazine was published, but a sample from the magazine, patterened school smocks is avaialble from the September 1, 1938 issue (n°449). If the magazine was a monthly, this would suggest it began about 1901. The magazine continued to publish during World War II, although there may have been some staff changes. The clothing pictured in the magazine were not to be found in shops, but were to be sewn at home.

Popularity

Modes et travaux (Fashion and Home Sewing) was the most popular French magazine providing patterns and knitting instructions.

Importance

The clothing pictured in the magazine were not to be found in shops, but were to be sewn at home. It was very common in the first half of the 20th century fot mothers and grandmothers to make children's clothing. Probably it was more common to make girls' clothes, but little boys' clothes were also commonly sewn at home. Thus these sewing magazines were very important.

Styles

Modes et travaux did not just follow fashion, but also was an imprtant part of the overall fashion industry. The outfits shown were created by the magazine staff. Clothing manufcturers might also follow the fashions pictured in the magazine for new ideas.

Types

Modes et travaux dealt with both sewing and knitting. There was information on techniques, fashions, supplies, and actual patterns There were both sewing and knitting patterns.

Chronology

I'm not sure over what period the magazine was published, but a sample from the magazine, patterened school smocks is avaialble from the September 1, 1938 issue (n°449). If the magazine was a monthly, this would suggest it began about 1901. It seems, however, to have been piblished biannually for a period of time.

World War II

The magazine continued to publish during World War II, although there may have been some staff changes. Some of the text of the magazine appears to have used antiquated terms during the War. We have entered many of the pattern illustrations in the catalog and advertisement section.

1941 Fashions

We have entered many of the pattern illustrations in the catalog and advertisement section. There are aquite a number, for example, available on the 1941 page.

Patterns

Mothers every week found sewing children patterns in Modes et travaux. The patterns were included in standard sizes for the mothers subscribing to the magazine. For others sizes, they could be purchased for the list price. Each illustration in the magazine was numbered. Using that number, a pattern could be ordered by mail. The person ordering the pattern specified the size. The prices for the patterns varied somewhat from the prices indicated in the description next to the illustration. There was a suecharge for special sizes (sizes different from the size specified with the text/ad copy describing each illustration.






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Created: December 8, 2001
Last updated: 5:37 AM 3/8/2012