Advertisements: Studebaker (United States, 1938)


Figure 1.--Studebaker was a major authomobile cmpany in the 1930s. Here is a Studebaker ad for the 1938 model. It is interesting to note how the automobile companies tried to give their cars a clamerous look. Here we see women posed like a Vogue plate. The companies also tried to project an upper class looks. This was in art done by ortraying children dressed up in formal outfit. Very commonly we see bous in peaked caps and short pants Eton suit. This was very common in their advertiing through the 1950s. The ad here is a good example. The children are all dressed up in the back seat. Studebker had a storied history until disappearing in the 1950s. They layed n important role in World War II. Every Red Army soldier knew about Studebaker because so many Studebaker trucjs were shipped to the Soviet Union under Lend Lease.

Studebaker was a major authomobile cmpany in the 1930s. Here is a Studebaker ad for the 1938 model. It is interesting to note how the automobile companies tried to give their cars a clamerous look. Here we see women posed like a Vogue plate. The companies also tried to project an upper class looks. This was in art done by ortraying children dressed up in formal outfit. Very commonly we see bous in peaked caps and short pants Eton suit. This was very common in their advertiing through the 1950s. The ad here is a good example. The children are all dressed up in the back seat. Studebker had a storied history until disappearing in the 1950s. Like other automobile compnies, the compsny cut back production as a result of the Depression. And there was the 1937-38 Roosevelt Recession. Then things began to change. As a result of World war II, Studebaker and other companies not only activated existing production lines, but opened new ones. They played an important role in World War II. Every Red Army soldier knew about Studebaker, ironically a German name, because so many Studebaker trucks were shipped to the Soviet Union under Lend Lease.






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Created: 12:44 PM 5/25/2015
Last updated: 12:44 PM 5/25/2015