Figure 1.--American automobile ads into the 1960s featured fashiobably dresses car owners enjoying the American dream with their luxurious and roomy cars. Here we have a rare VW ad with fashionably dressed children and parents suggesting it was not only penny-pinching Americans who bought Beatles. In this case the family is not only all dressed up, but setting out on their summer vacation. I don't remember anyone dressing up like that for their summer vacation. We see children dressed up for airplbne flights, but not for the summer vactation road trip. Notice the girl's plaid skier, white kbee socks, strap shoes and the boy red blazer, matching peaked cap and grey short pants.

A HBC reader has provided an undated American Volkswagen ad. While it is undated, we are fairly comfortable in dating the ad to about 1960. VW Beatles wereva rarity in the early 1950s, but by the end of the decade they were virtually the only foreign-built car seen in any numbers on American roads. We believe the ad dates to the late-1950s or early-1960s. Hopefully we will be able to eventually date it. It is kind of an unusual Bettle ad. The VW ads in America usually focused on practicality and the Beattle unique characteristics. This one was a more standard American ad focusing on luxurious living and making a fasghion statement. American automobile ads into the 1960s featured fashiobably dresses car owners enjoying the American dream with their luxurious and roomy cars. Here we have a rare VW ad with fashionably dressed children and parents suggesting it was not only penny-pinching Americans who bought Beatles. In this case the family is not only all dressed up, but setting out on their summer vacation. I don't remember anyone dressing up like that for their summer vacation. We see children dressed up for airplabne fighrsm\, but not for the summer vactation road trip.

Created: 2:02 AM 8/12/2019
Last updated: 2:02 AM 8/12/2019