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Advertising is strongly associated with the United States. It of course did not begin in the United States, but the rollicking free market capitalist economy of the United States brought advertising to a new height and level of sophistication unknown in other countries. We see advertising in all periods of American history. American advertisingover time, evolved responding to the changing American economy, new technologies, and a range of cultural developments. Advertising began in the colonial period. Given the Protestnt foundation, there was relatively high level of literacy, actually highrer than in England/Britaun, even before public education. Adverising was both visual and print. The visual advertising was signs outsuide ships, but more important was print adverising. We do not yet have any 17th century ads, but 18th century ads exist. Lithograohy was, however, very basic until the turn-of-the 20th century. Our interest is clothing and fashion. America was, however, an agricultural country. And the first adswere about what Americ produced--tobacco. And until the mid-19th century, clothing was hand made at home or in small shops and fashion was almost entirely based on European styles. Adverising was limited. Producion of cloyhing was small-scale operations which could do very little adverising. Thus we so not see much adverising for clothing until the mid-19th century, mostly in newspapers. The American economy eploded after yhe mid-19th century. And in a few short decades adverising in America exploded with it. And all kinds of adverusung medica appear, mass circulation magazines, movies, radio, tekevusion, and eventuaklly the intenet.
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