English Mail Order Catalogs and Clothing Advertisements with Boys Clothing: The 1910s


Figure 1.--These are some of the part suits offered by Rowe of Bond Stree, we believe in the 1910s, orobanly the late-1910s. We know it ws in a Rowe catalog, but do not yet have the date. One source describes howimportant Rowe was, "The company for several decades set the standard for children's clothes." The page had a brief description of the various suits, but only two more illustrations.

We do not have many English 1910s catalog and adverisement enties. We ontinue to see fancy outfits fr boys, at leasr in up-scale stores. They are less common in the photographic record. We note an interesting page from a catalogue published by Frederick Gorringe, Ltd., a rather upperclass emporium of children's clothes in London. It had the fashionable West End address of Buckingham Palace Road in S.W. 1, a high rent district even in 1918. The store sold clothes for both boys and girls. All the children depicted here are quite young, probably no older than 6 or 7. The clothes offered are for upperclass children who would be able to play games such as tennis and golf and would probably have access to their parents' country houses as well as town houses in London. The prices are very upscale for 1918. We notice another upscale retailer Rowe of Bond Street. Bond steet is an important London retail shoping district. We have a page on party suits and another for blouses and tops from their catalog. Unfortunately it is not dated. We would guess the late-1910s. The early-20s is a possibility.

Undated

Here we archive undated material in this general section for the decade. They are items we are carefully confident come from the 1010s, but for which we do not have a year. We notice another upscale retailer Rowe of Bond Street. The company for several decades set the standard for children's clothes. We little about the company. Bond steet is an important London retail shoping district. The company tried to market in America after World war, sending representives to important american department stores. And we notice items from the company that seem to run into the 1930s. This is apparently the company that made the coat that JFK Jr. wore saluting his father's casket (1963). We have a Rowe page we believe to be from 1910s caalog. One offers a range of party suits and another for blouses and tops from their catalog. Unfortunately it is not dated. We would guess the late-1910s. The early-20s is a possibility.

1910


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1914


1915


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1917


1918

We note an interesting page from a catalogue published by Frederick Gorringe, Ltd., a rather upperclass emporium of children's clothes in London. It had the fashionable West End address of Buckingham Palace Road in S.W. 1, a high rent district even in 1918. The store sold clothes for both boys and girls. All the children depicted here are quite young, probably no older than 6 or 7. The clothes offered are for upperclass children who would be able to play games such as tennis and golf and would probably have access to their parents' country houses as well as town houses in London. The prices are very upscale for 1918.

1919








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Created: 4:25 PM 10/20/2014
Last updated: 4:26 PM 10/20/2014