English Mail Order Catalogs and Clothing Advertisements with Boys Clothing: The 1960s


Figure 1.-- This is part of an undated shoe advertismenbt, but we know dates to the 1960s. We note molded-rubber soles with animal and other foot prints in the 60s. Here is the first page of an ad for Wayfinders which offered chikldren shoes with animal foot prints. Notice that the ad only features boys.

Adverisements are helpful because they came in catalogs and magazines that can be dated. Unfortunately some items have been separated from the original publication and we do not jhave the date. We can usually determine the decade and have found some from the 1960s. The advertisement on the previous page is an English advertisement for school suits (figure 1). We are not sure where and when it appeared. It looks like an early 1960s ad to us. The use of the old monetary system helps to date it. We are not sure how the sizes here compare with age. Note that knicker is being used in the sence of short trousers. This is an older term which we do not notice brong used after the early-1960s. We also have some undated shoe advertisements. We note molded-rubber soles with animal and other foot prints. Here is the first page of an ad for Wayfinders which offered chikldren shoes with animal foot prints. Nitice tht the ad only features boys.






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Created: 8:31 PM 9/17/2010
Last updated: 8:31 PM 9/17/2010