Figure 1.--Here are the overcoats offered by Pettigrew & Stephens in January 1933. The gaberdine trench raincoat became a standard school style for several decades. It was worn by boys of all afes. |
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We note a variety of coats. As boys commonly wore suits or blazers to scgool, overcoats were more common than jackets. Pettigrew & Stephens offered both heavy winter overcoats and trench coats that could be worn as raincoats.
Pettigrew & Stephens was a large Glasgoe department store. It was located at 181-193 Sauchiehall Street.
This was Glasgow's most famous street, in part because of its Scottish-sounding music-hall name and also it was a very popular street for shopping. Some of the most noted Glasgow stores were located on Sauchiehall Steet, including Pettigrew and Stephens, Copeland and Lye, Daly's, and Hendersons. Watt Bros. is the only survivor. These were shops for affluent shoppers. Working class shopers were more likely to frquent the shops on Argyle Street. Pettigrew & Stephens opened in 1901. It was a large store with seven floors and a pneumatic tube sysrem. A Scottish reader tells us, "Pettigrew & Stephens was a large department store situated in Glasgow which was 25 miles from Falkirk where I grew up. Even in the 1950s it was common for families to take the train to Glasgow to shop on local holidays. I was outfitted several times at this store and at the large Fraser store in Buchanan Street."
This looks to have appeared in a Glasgow newspaper in January 1933.
We note a variety of coats. As boys commonly wore sits or blazers to scgool, overcoats were more common than jackets. Pettigrew & Stephens offered both heavy winter overcoats and trench coats that could be worn as raincoats.
The ad copy read, "Schoolboys Winter Overcoats, double-breasted with or without belt. The materials include checks, herringbone and fancy designs in greys, browns, and fawns. To fit 6 to 14 years of age. Regular value 35/-. All sizes one Sale Price 25/6."
The ad copy read, "Boys and Youths' Trench Overcoats in navy gaberdine, lined proofed check and interlined across back and shoulders with a third proofed material; to ensure absolute protection; finished with generous turn-ups for growing boys. The coat carries our 'Raintex' guarantee. Regular value 30/- to 35/-. Sale Price to fit 5 to 12 years 22/6. Sale Price to fit 13 to 18 years 27/6. Superior quality Trench Coats in navy, fawn, and grey. Regular value 42/-. Sale Price 35/-."
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