American Mail Order Catalogs with Boys Clothings: The 2000s


Figure 1.--Here we see A rare depiction of classic styles in 2008 (figure 1). This is from a Brooks Brothers ad. The setting is Palm Beach. Though the knee socks are not at the proper height, it is an unusal outfit these days.

A HBC reader writes, "I picked up the Spring 2004 JCPenney catalog the other day, and was struck by a change from how boyswear was offered 20 years ago. In the 1984 catalog, there was a separate section for clothing for little boys sizes 4-7, with the main section of boyswear covering sizes 8-20, and another section for teens called "Prep Stop" with sizes 14 and up. The little boys' section was largely similar to the regular boys' section, but included more "cute" items such as overalls. The teens' section had things that were either a little more mature in style or more fashionable. In the 2004 catalog, there is no such age gradation. Just about everything is offered from size 4 to size 20. About the only concession made to little boys is the sentence "Preschool sizes have elastic backwaist" in the descriptions of many pants and shorts. There are no "cute" items offered for little boys. The largest overalls (offered on their website and not in the paper catalog) are sized for boys of 24 months."

2000


2001


2002


2003


2004

A HBC reader writes, "I picked up the Spring 2004 JCPenney catalog the other day, and was struck by a change from how boyswear was offered 20 years ago. In the 1984 catalog, there was a separate section for clothing for little boys sizes 4-7, with the main section of boyswear covering sizes 8-20, and another section for teens called "Prep Stop" with sizes 14 and up. The little boys' section was largely similar to the regular boys' section, but included more "cute" items such as overalls. The teens' section had things that were either a little more mature in style or more fashionable. In the 2004 catalog, there is no such age gradation. Just about everything is offered from size 4 to size 20. About the only concession made to little boys is the sentence "Preschool sizes have elastic backwaist" in the descriptions of many pants and shorts. There are no "cute" items offered for little boys. The largest overalls (offered on their website and not in the paper catalog) are sized for boys of 24 months."

2005


2006


2007


2008

Here we see A rare depiction of classic styles in 2008 (figure 1). This is from a Brooks Brothers ad. The setting is Palm Beach. Though the knee socks are not at the proper height, it is an unusal outfit these days.

2009








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Created: 5:50 AM 4/8/2008
Last updated: 5:50 AM 4/8/2008