* mail order and advertisements boys suits 1936







American Mail Order and Advertisments: Suits (1936)


Figure 1.--This was a1936 McCall pattern for a boy;s suit which could be made with either short or long pnts. This pattern was for size (age) 6, but the same pattern was available in larger sizes. We note sizes up to age 10, but the page was cuy off, size 12 may have been avalable as well. Mote the cap. It looks lik a beanie, but was made to represent a peaked cap. It was included because fashionably drssed boys might wear this cap.

We note a McCalls suit pattern (#8969) whith the waist taken in. The lapels see relatively smll. The pattern could be made with either short or long pants. We are not sure why McCall did not provide a knickers option. Perhaps this is an indication that knickers were declining in popularity, but we still see knickers in the major mail order catalogs. Perhaps knickers were e more difficult for home sewers to make. Suggested materials were tweed, cheviot, linen, and piqué. The pattern we found was for size (age) 6, but the same pattern was available in larger sizes. We note sizes up to age 10, but the page was cuy off, size 12 may have been avalable as well. Mote the cap. It looks like a beanie, but was made to represent a peaked cap. It was included because fashionably drssed boys might wear this cap.

McCall's Patterns

McCall's has been a leading fashion and women's domestic magazine. It was founded in the 19th century, although I have only limited details. It was founded as The Queen about 1880. It was at first primarily to sell patterns. The title was changed to The Queen of Fashion. The tirle McCalls was adopted about 1897. McCall's did not become a major mass-market publication until the turn of the century. The circulation peaked at 6 million in 1960. The content varied over time, but fashion was always an important element. The magazine included the work of impotyant authors like Willa Cather, F. Scott Fitzgerald, Gelett Burgess, Ray Bradbury, Jack Finney, Anne Tyler, Tim O'Brien, and many more. Two of the major editors were: Harry Payne Burton (1921–28) and Otis L. Wiese (1928–49). McCalls was a major company publishing home sewing patterns. McCalls because it published an important woman's magazine could easily market its home sewing patterns.

8969 Suit Pattern

We note a McCalls suit pattern (#8969) whith the waist taken in. The lapels see relatively small. The pattern could be made with either short or long pants. The same jacket was worn regardless of the type of pants. The long pants are cut rather full and with cuffs as was popular at the time. The shorts are cut well above the knees without cuffs which were rarely see with shorts. We are not sure why McCall did not provide a knickers option. Perhaps this is an indication that knickers were declining in popularity, but we still see knickers in the major mail order catalogs. Perhaps knickers were e more difficult for home sewers to make. Suggested materials were tweed, cheviot, linen, and piqué. The pattern we found was for size (age) 6, but the same pattern was available in larger sizes. We note sizes up to age 10, but the page was cuy off, size 12 may have been avalable as well. Mote the cap. It looks like a beanie, but was made to represent a peaked cap. It was included because fashionably drssed boys might wear this cap.






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Created: 1:32 AM 1/29/2009
Last updated: 1:32 AM 1/29/2009