De Lis Fall-Winter Toddler Outfits (United States, 1936)


Figure 1.--We note a page from the De Lis catalog with the boy’s dress and the creepers and creeper suits. De Lis is not a company we know much about yet. The company's outfits are very stylish, more stylish than we often see in American catalogs. They do not seem to be play outfits, but children from affluent families may have worn them for play. The add copy suggests that they may have been used for casul occassions as well as dressing up. These are boy outfits despite some of the colors and styling. Also note these are short pants outfits despite the fact they appeared in the Fall-Winter catalog. They were mosrly for boys 1-2 years although one outfit was made to age 4 years. As far as we can tell they were exclusively for boys.

We note a page from the De Lis catalog with the boy’s dress and the creepers and creeper suits. De Lis is not a company we know much about yet. The company's outfits are very stylish, more stylish than we often see in American catalogs. They do not seem to be play outfits, but children from affluent families may have worn them for play. The add copy suggests that they may have been used for casul occassions as well as dressing up. These are boy outfits despite some of the colors and styling. Also note these are short pants outfits despite the fact they appeared in the Fall-Winter catalog. They were mosrly for boys 1-2 years although one outfit was made to age 4 years. As far as we can tell they were exclusively for boys.

1410: Broadcloth Suit

The ad copy read, "Pink or blue color-fast broadcloth suit with buttoned bottoms. White collar with ruffled trim and appliqued embroidery. For the babu boy pf 1 to 2 yrs. .... 79c" Note this was offered in both blue and pink. We believe that that modern color conventions haf begun to take hold in the 1930s. Even so this outfit was still offered in pink for boys.

1411: Suit

The ad copy read, "This cunning suit for the toddling boylooks like a big boy's suit with its white waist and colored pants. The waist shows embroidery and ruffle tri,. Button bottoms. White with pink or blue pants. 1 to 3 yrs. .... 79c." Note the pink and blue option again even though this was aboy's outfit.

1412: Creeper

The ad copy read, "A nice but inexpensive creeperof fast color broadcloth in pink, blue or maize. White cuffs and collar, hand finished. Belted. Button bottom. 1 to 2 yrs. .... 50c." Again we have a blue/pink color option, in addition o maize, yellow shade.

1413: Two-piece Jumper-style Suit

The ad copy read, "Such an attractive two-piece suit made with a white braid-trimmed shirt and the pants in suspender, jumper style. Fast color broadcloth. Copen blue and white. 1 to 4 yrs. .... $1.00." Here suspebder shorts are called 'jumper style' A jumoer was a girls skirt-like dres made with attacjed suspenders or other basic top. We believe the suspebder shorts here are called jumper style becuse the suspender arrangement was more common for girls.

1414: Boy Dress

The ad copy read, "A boy dress for the young fellow not quite ready for a suit. Fast color broadclothin blue, made with a back beltand inverted plait. Also white. 9 months to 1 1/2 yrs. ,,,, $1.00." This is the latest example we have found for a boy dress, but notbly it is for a very young boy. Unlike several of the other outfits, this one is not done on pink.

1415: Broadcloth Creeper

The ad copy read, "A hand-made white broadcloth creeper with dinty designsof hand embroidery used as trim. French legs. Button bottom. 1 to 2 yrs. ....$1.09." We are not sure what 'French pants' means, but it may be romper-style puff pants. This is interesting tht in 1936 rompers were seen as a French style.

1416: Hand-made Creper

The ad copy read, "Very attractive and dainty hand-workis used as trimon this hand-made creeperof fast color brodcloth. Pink, blueor maize. French legs. Button bottoms. 1 to 2 yrs. .... $1.09"






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Created: 4:41 AM 10/5/2004
Last updated: 4:41 AM 10/5/2004