Figure 1.--The rergular jackets here are done with long pants. While describes as sports jackets, theu look mote like blazers. It is a little difficult to tell from just the ad image here. It was a Life Magazine ad (April 14, 1950). Sports jackets have nothing to do with sports. They are simply seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The fact that the outfits looked like adult clothing was seen as a selling point. .

Suits continue to decline in usage in the 1950s, although they were still more common than today. I don't recall wearing a suit until I was about junior high school age and didn't learn how to tie a tie until high sshool. I'm not sure how common that was. I think people who attended church or ebtter off financially were more likely to have suits. The Wm. Swartz Twigs adverisements on the previous page appeared in Life Magazine (March 12, 1950) Swartz offered various suits and coats. We see Eton and regular suits. Eton suits were popular for younger boys. Many older boys were wearing spirts jackets and blazers rather than suits. We note Eton and regukar suits for younger boy 2-7 years old. Only the Eton suits are offered with short pants. The Etons ahown are a style that prsisted throughout the 1950s. The rergular jackeets are done with long pants. We also note sports jackets that look like blazers. Sports jackets have nothing to do with sports. They are simply seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The Eton suit was pictured being worn with an detachable Eton collar, but in 1950 er believe it was more likely a blouse with an Eton collar.

Twigs Sporty Check and Stripes

The Wm. Swartz Twigs adverisements on the previous page appeared in Life Magazine (March 12, 1950) Swartz offered various suits and coats. We see Eton and regular suits. Eton suits were popular for younger boys. Many older boys were wearing spirts jackets and blazers rather than suits. We note Eton and regukar suits for younger boy 2-7 years old. Only the Eton suits are offered with short pants. The Etons ahown are a style that prsisted throughout the 1950s. The rergular jackeets are done with long pants. We also note sports jackets that look like blazers. Sports jackets have nothing to do with sports. They are simply seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The Eton suit was pictured being worn with an detachable Eton collar, but in 1950 er believe it was more likely a blouse with an Eton collar. The Eton suit was pictured being worn with an detachable Eton collar, but in 1950 er believe it was more likely a blouse with an Eton collar. ThevTwigs ad copy read, "Twigs: Sporty Checks and Stripes. In styles like daddy's. Eton Suit of rich Miron [synthetic fanric] all-worsted. Jacket in Green windowpane blpck pn a Sand background and Maroon on Grey. Harmonizing Shorts. About $16.95. Twigs Tusome in Blue and Browwn overtones. All wool Blazer Jacket with contrasting trousers of wool anf vrayon blend Gabardine. About $13,95. Sizes 2 07 . Ar Notable Stires Everwhere. Wm. Schwartz & Co., Inc, 1107 Broadway, N.Y."

Twigs Sports Jackers

The rergular jackets are done with long pants. While describes as sports jackets, theu look mote like blazers. It is a little difficult to tell from just the ad image here (figure 1). It was a Life Magazine ad (April 14, 1950). Sports jackets have nothing to do with sports. They are simply seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The fact that the outfits looked like adult clothing was seen as a selling point. The Twigs ad copy read, "Twigs: Sports Jackets like daddy's in all but size. Good taste and a gay manner in Jacjets of true quality. Irresistable and durable. (Left.) Gabardine Wrap-around Jacket of crease resistance Rayon abardine in Maroon, Grey, Navy, and Sienna [yellow brown]. About $9.95. (Right.) TwigsPatch Pocket model of part wool High Sheen Ganardine in Brown, Siennam Green, Mavy, Grey, Maroon. Sies 2 to 7. About $8.95. Twiggers Slacks $3.95 to $6.95. At Notable Shops. Wm. Schwartz & Co., Inc, 1107 Broadway, N.Y."

Navigate the Boys' Historical Clothing Web Site:
[About Us]
[Introduction] [Activities] [Biographies] [Chronology] [Clothing styles] [Countries] [Girls] [Theatricals] [Topics]
[Bibliographies] [Contributions] [FAQs] [Glossaries] [Images] [Links] [Registration] [Tools]
[Boys' Clothing Home]

Navigate the Boys' Historical Clothing Web Site:
[Sailor suits] [Sailor hats] [Buster Brown suits] [Jeans] [Casual knickers]
[Eton suits] [Rompers] [Shortalls] [Smocks] [Saddle shoes] [Sandals] [Girls' clothes]

Created: 1:37 AM 2/13/2020
Last updated: 1:38 AM 2/13/2020