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American advertisements and catalogs with boys clothes -- 1966
American Advertisements and Catalogs with Boys Clothings: 1966
Figure 1.--J.C. Penny offered a range of what we would call polo shirts in Life magazine ads. Pennys had a catalog, but unlike Sears also advertized in mass market magazines. This is a term that is used vasriously even by the sane company. We would describe polo shirts as essentially collared "T" shirts. Pennys called them knits. They were done in various colors with with both button and turtle-neck collars. Interestinfly, Penny's allways depicted the collars buttoned, even when the boys were playing football.
J.C. Penny offered a range of what we would call polo shirts in Life magazine ads. Pennys had a catalog, but unlike Sears also advertized in mass market magazines. This is a term that is used vasriously even by the sane company. We would describe polo shirts as essentially collared "T" shirts. Pennys called them knits. They were done in various colors with with both button and turtle-neck collars. Interestinfly, Penny's allways depicted the collars buttoned, even when the boys were playing football. We note that union suits were still offered into the 1960s. Here we have union suits in the Sears 1966 catalog. These advertisements and mail order ads are an interesting way of following hair style trends. We note the boy models all with short hair cuts, although we no longer csee crew cuts.
Headwear
Toddler Clothes
A popular style or youngr boys were shortalls.
Shirts
Button-down shirts were popular. "T"-shirts were standard summertime wear. J.C. Penny offered a range of what we would call polo shirts in Life magazine ads. Pennys had a catalog, but unlike Sears also advertized in mass market magazines. This is a term that is used vasriously even by the sane company. We would describe polo shirts as essentially collared "T" shirts. Pennys called them knits. They were done in various colors with with both button and turtle-neck collars. Interestinfly, Penny's allways depicted the collars buttoned, even when the boys were playing football.
Coats
Jackets
Suits
Pants
A popular style of casual short pants for boys in 1966 were play and camp shorts. We see popular styles of athletically inspired shorts beginning to become popular in 1966. Jeans were worn by most elementary school boys, and many high schools were now tolerating them. A variety of slacks were still commonly wore to school. Khaki slacks were especially popular.
Playwear
Hosiery
Footwear
Pajamas
Underwear
We note that union suits were still offered into the 1960s. Here we have union suits in the Sears 1966 catalog.
Hair Styles
These advertisements and mail order ads are an interesting way of following hair style trends. We note the boy models all with short hair cuts, although we no longer csee crew cuts.
