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American advertisements and catalogs with boys clothes -- 1969
American Advertisements and Catalogs with Boys Clothings: 1969
Figure 1.-- This Sears 1969 Fall and Winter catalog page offered coordinated Winnie the Pooh outfits for pre-school boys and girls. The illustration shows the outfits in red, but there were also blue and beige for the girls. The boys short oants Eton suit appears to be only done in camel and red plaid and tosize 5 years. There were matching cable knit knee socks. The girl outfits were done in slightly larger sizes than the boy outfits, to 6 and 6x. Ther was aPeter Oan blouse offered with the set, but the illustratioin shows the boy wearing a purtle neck top, offered on a fifferent page. .
Casual styles were increadsingly popular. Fewer boys were wearing suits. Most boys in the 1960s were wearing long pants suits. We still see some younger boys wearing short pants suits. This seems most common with conservative, affluent families. We note some dressy short pants outfits with knee socks in fashion magazines such as the outfit seen on the previous page. We note a double breasted short pants suit in the "Family Fashion" section appearing in a 1969 issue of the Parents Magazine. We notice some fad fashions in the 1960s. One such style was Nehru jackets, but they do not seem to have been very popular. Spieleg in 1969 offered Nehru jackets for boys. This is an indicator that Hippy styles were entering main-stream fashion. They were offered for boys 6-12 years of age. We do not, however, see ecamples in the photogrsphic record. Seas offered coordinated Winnie the Pooh outfits for pre-school boys and girls. The girl outfits were done in slightly larger suzes than the boy outfits.
Headwear
Toddler Clothes
A popular style or youngr boys were shortalls.
Shirts
Button-down shirts were popular. "T"-shirts were standard summertime wear. We also notice turtle-neck collars.
Coats
Jackets
Suits
Casual styles were increadsingly popular. Fewer boys were wearing suits. We still see some younger boys wearing short pants suits. This seems most common with conservative, affluent families. We note some dressy short pants outfits with knee socks in fashion magazines such as the outfit seen on the previous page. We note a double breasted short pants suit in the "Family Fashion" section appearing in a 1969 issue of the Parents Magazine. We notice some fad fashions in the 1960s. One such style was Nehru jackets, but they do not seem to have been very popular. Spieleg in 1969 offered Nehru jackets for boys. This is an indicator that Hippy styles were entering main-stream fashion. They were offered for boys 6-12 years of age. We do not, however, see ecamples in the photogrsphic record. Sears offered coordinated Winnie the Pooh outfits for pre-school boys and girls. The girl outfits were done in slightly larger suzes than the boy outfits (figure 1).
Pants
Most boys in the 1960s were wearing long pants suits.. A popular style of casual short pants for boys in 1966 were play and camp shorts. We see popular styles of athletically inspired shorts becoming popular. Jeans were worn by most elementary school boys, and many high schools were now tolerating them. A variety of slacks were still commonly wore to school. Khaki slacks were especially popular.
