Figure 1.--This FAS Happy Newyear postcard has a Dutch greeting. We think ABC, however, may be a French company which put foreign language greetings on their cards. The children are show wearing party clothes. Notice the boy's sailor suit is colorized as black rather than blue. The postcard is undated, but looks like the early 30s to us. The interesting aspect of the card is the wonderful toys shown.

We note large numbers of ABC cards in the early 1930s. They look to us like French cards, although we have not found much information about the company. Hopefully readers will know more. The company marketed both strongly and mutely colorized cards. Some were marketed in foreign countries. This was easily done by just changing the lsnguage of the greeting when the card was printed. We note cards, for example with Dutch greetings. This leads us to wonder if the company may have been Dutch. Flowers were commonly added to the cards with boys and girls. Many of the cards are numbered, but this is not the number of the individual card. As several different poses from the same shoot have identical numbers. We believe it is probably the shoot number, but there are other possibilities.

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[Sailor suits] [Sailor hats] [Buster Brown suits]
[Eton suits] [Rompers] [Tunics] [Smocks] [Pinafores]

Created: 7:02 AM 1/26/2010
Last updated: 7:02 AM 1/26/2010