Figure 1.--Eatons offered a range of younger boys' suits in 1927. Here we see various suit stles. Note the suit which did not have lapels and buttoned at the collar. This was a suit goung out od style, but are still prominently featured by Eatons. Note that Eatons did not indicated what the style was called. This was a popular boys' style in the erarly 20th century, but as far as we can tell, did not have a proper name. Note the short pants/knee pants as well as the long stockings. |
Eaton's offered a range of younger boys' suits. It is an interesting mix of older styles along with sime that look rather modern. There are both standard sack suits and the the lapelless jackets that buttoned at the collar, a style not usually named for some reason. There was also a sailor suit. We note single breadsted jackets and jackets done with Norgfolk styling. The suits were done in knee-length short pants, kneepants, and knickers. The knickers are referred to as bloomer pants. All the boys in the ad are shown wearing black or brown long stockings. These suits are for boys from 3 to 10 years old, although this varied somewhat friom style to style. They covered the range from pre-school to the primary grades to age 10 years. This ad appeared on p. 160 of the Eaton's Fall and Winter catalogue for 1927.
Left Side of the page; First column. The ad copy read, "Middy Model Suit of All-Wool Blue Serge. Sizes 21 to 26-inch chest, for ages
3 to 8 years. $3.50. 94-577 Popular Middy Suit in good weight All-Wool Blue Cheviot English Serge. Middy is trimmed at collar, shield and cuffs with two rows of white braid and is finished with breast pocket and Black tie. Pants are made in regular knee-length style. A smart and inexpensive little suit.
The ad copy read, "All-Wool Blue English Serge $4.45. Sizes 21 to 28 chest for ages 3 to 8 years. 94-572 There is probably no material so much in demand for boys' wear as Blue Cheviot Serge. Mothers realize that, in addition to dressy appearance, this material provides long, satisfactory service. Suit, as illustrated, is made from a good weight all-wool cheviot-finish Blue English Serge, and is carefully tailored and strongly lined throughout. Splendid value in this neat yoke and knife-pleat suit. Price $4.45."
Second column: The ad copy read, "Special Value English Brown Tweed $3.65. Sizes 21 to 28-inch chest, for ages 3 to 8 years. 94-570 Strongly-made, serviceably-lined suit in fancy mixture Brown English
tweed that will give satisfaction in wear. A low-priced suit of splendid
value. Tailored in the dip yoke, inverted pleat model that is so suitable to smaller boys. Material used is of close weave and of Wool and Cotton mixture." These collar buttoning suits were popular in the early 20th century. Interestingly there does not seem to have been a proper name for these suits. The nglisg in the name seems to refer to the tweed and ant not the suit style. And it does not seem to have been used in other atalogs.
The ad copy read, "Rugby Model. Sizes 24 to 28-inch chest for ages 6 to 10 years. 94-574 Lovat English tweed; 94-575 Blue Cheviot Serge. $6.50. Mannish style suits cut on the popular English Rugby model. Single-breasted, three-button coat with rounded front and plain knee pants. Serviceably lined. Neat pattern Diamond weave. Dark Lovat shade Wool and Cotton English Tweed or All-Wool blue Cheviot English Serge."
The ad copy read, "All-Wool Fine Twill Blue Serge. Sizes 21 to 27-inche chest, for ages 3 to 9 years. $5.00. 94-573 Eaton-made Juvenile Suit, carefully tailored in suitable weight All-Wool Fine Twill Blue English Serge. Fancy yoke and Knife-pleat model with buttoned flap pockets. Regular style knee pants. A dressy suit for better
wear.
Third Column: Notice the use of the term "junior suit". We are unsure just what the term was for these younger boys' suits made without lapels and buttoning at the collar. I'm not sure how widely used this term was. The ad copy read, "Popular Style Junior Suit in Smart Model. $5.00. Sizes 24 to 28-inch chest, for ages 6 to 10 years.
94-568 The Junior Suit is specially designed to provide a manly style for
younger boys who do not desire a regular style Juvenile Suit. Brown Union
Tweed Suit as illustrated offers good value at $5.00. Cut in single-breasted, three-button model with fancy yoke and knife pleats to bottom of coat. Knee-length pants. Roomy-fitting sizes and strongly tailored and lined. Price
$5.00.
Right Side of Page: Column 1: The ad copy read, "All-Wool English Serge Junior Suits. Sizes 24 to 28-inch chest, for ages 6 6o
10 years. 94-567 Blue Serge; 94-584 Black Serge. $6.25
Junior Suits with bloomer pants in All-Wool Fine Twill Blue or Black English Serge. Styled in a model that is popular for bigger boys' wear--single-breasted, three-button coat with straight yoke and two knife pleats and roomy bloomer pants with expandable fasteners at knees. These are new lines added to our Boys' Junior Suits."
The ad copy read, "Smartly-Designed Lovat Shade Tweed Suit $4.65. Sizes 22 to 27-inch chest, for ages 4 to 9 years. 94-569 Neat English Tweed in Lovat shade that will give long wear and not show soil easily was the material selected for this dressy suit in yoke and two knife-pleat model. All-round buttoned belt and buttoned flap pockets. Good fitting knee pants. Material is of Wool and Cotton mixture." Note the reference to color and material rather than the suit style.
Second column: The ad copy read, "Two-Style Suit Brown English Tweed. $6.75. Sizes 22 to 28-inch chest, for ages 4 to 10 years.
94-576 This Suit may be worn with three pieces as illustrated or in warm
weather coat may be dispensed with and shirtwaist and trousers will form a
neat Oliver Twist outfit. Shirtwaist style suit consisting of lapel style
yoke and knife pleat model coat. Tan Costumo Cloth washable shirtwaist and
regular style knee pants. Made of serviceable Brown Wool and Cotton English Tweed of pleasing pattern. Pants button to shirtwaist."
The ad copy read, "Low-Priced Grey Tweed Suit $3.75. Sizes 21 to 26-inch chest, for ages 3 to 8 years. 94-571 Your boy will get long service from this firmly woven Grey English Union Tweed Suit that is priced so low. Made in our usual roomy sizes and tailored and lined to stand up under severe wear. Smart style with dip yoke and knife pleats to waist at front."
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