Japanese Mail Order Catalogs and Advertisements with Boys Clothings: Chronology--The 2010s


Figure 1.- A reader has sent us a caralog image from 2012. It is another blue first day blazer. This one done in the Eton style without lapels and shorter cut shorts than we normally see in the 2010s. . Also he does not have a tie. The name of the catalog was not inducated

We have a few Japanese catalog items from the 2010s. An unidentified online catalog offered blue school short pants in 2010. Since the 1960s, white shirts and blue shorts were a standard at many primay schools. There were other colors, but blue was the most common color for school uniform shorts and skirts. We note a 2011 ad for boys school clothes which look like first day of school suits and outfits without jackets. This shows two shirt styles. One is a standard white shirt. The other is a muted strioe with ehite collar and wrist cuffs. Cuffed short pants seem popular. The name of the catlog was Catherine Cottage. English names seems to add a certain cache in Japan. The boy's jacket id a English-style blazer with lapels worn with a striped tie looking rather like an English school tie. The shorts are the longish cut so popular in Japan and other countries at the time. Notice the black leather shoes. A reader has sent us a caralog image from 2012. It is another blue first day blazer. This one done in the Eton style without lapels and shorter cut shorts than we normally see in the 2010s. Also he does not have a tie. A reader writes, "I was a little surprised as well. It appears as you mention to be a first day of school outfit. The modern element is the lack of tie. Maybe the brief shorts was in reaction to the nuclear accident and the designer chose a more retro style to a more innocent age? Only a guess here." The name of the catalog was not inducated on the scan we have.





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Created: 9:34 PM 7/19/2015
Last updated: 9:34 PM 7/19/2015