Figure 1.--A Russian reader provided this image ehich he believes is from a Russian fashion magazine, probably during the 1970s. |
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We have no information about Soviet catalogs and fashion magazines in the 1970s. We do note some images provided by Russian readers that do seem to seem to come from fashion magazines. We do not know the name of the publications or the articles associated with the images. A reader writes, "The boy looks older for someone in tights. Would you say he is some where between 8 and 10 years old with the girl being around 5 or 6?"
HBC would say that the boy was about 10 or 11 years old. But remember that this was from a fashion magazine, not an actual photograph.
A HBC reader has provided some pages from Russian fashion magazines and what look like catalogs, although the Soviets did not have catalogs where you could buy clothes. Notice that there is no price information. The Soviet consumer may have been able to buy patterns, but we are not even sure about that. We notice one page which overed what look rather like leisure jackets. There were two jacket styles with matching pants. There were short pants for the younger boy and long pants for the older boy.
Here we see what looks to us like a staged photograph fot a fashion magazine shoot. These are not styles that Soviet mothers could buy in the stores or that Soviet children commonly wore, especially the boys. Nor or they styles that could be purchased in the stores. Unlike Wesern fashion magazines, which advertised styles to help promote purchases, Soviet fashion magazines were essentialy to show styles to Soviet mothers--usually the Soviet vision of Western styles. It was up to mothers to sew these fashions if they were interested. Soviet manufactures even though theu were competing in the Space Race with America were havong trouble producing a decent pair of jeans which were in high demand, let alone trendy fashions. Here we see fashiond that look more like what Carnaby Square in London's Soho rather than Moscow's Red Square. We do hot have a huge Soviet aechive, but it is sizeable and this is just not what Russian boys were wearing in the 1970s. The czap anbd patterns are just not right.
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