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American advertisements and catalogs with boys clothes -- 1950
American Advertisements and Catalogs with Boys Clothings: 1950
Figure 1.--This Wm. Swartz Twigs adverisement appeared in 'Life Magazine' (March 12, 1950). Swaertz offered offered various suits and coats. Here e see Eton and regular suits. Eton suits were popular for younger boys. Many older boys were wearing spirts jackets and blazers rather than suits. We note Eton and regukar suits for younger boy 2-7 years old. Only the Eton suits are offered with short pants. The Etons ahown are a style that persisted throughout the 1959s. The rergular jackets are done with long pants. We also note sports jackets that look like blazers. pots jackets have noting to do with sports. Thy are sinoly seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The Eton suit was pictured being worn with a detachable Eton collar, but in 1950 we believe it was more lkely a blouse with an Eton collar.
We have found several ads and catalog items from the 1950s for variety of clothes items. Wm. Swartz Twigs adverisements offered various suits and coats. Eton suits were popular for younger boys. Many older boys were wearing spirts jackets and blazers rather than suits. Twigs also offered jackets and overcoats for winter. We note a pages from the 1950 Sears Winter catalog with a variety of boys' shoes. There was a range of lace up and buckle shoes, uncluding high-top styles and saddle shoes. There was also double-bar sandals. A reader reports, "I just glanced at the 1950 Sears catalog and saw that striped socks were available in bright colors for 'all ages' ('perky' and 'alive with color'. Men had mostly vertical striped and Argyle socks, but they also had the banded ones in bright colors. The children's version were called 'candy stripes'. They were reinforced at the heels and toes with nylon for longer wear." Long stockings by 1950 had largely gone out of fashion. We do note one small ad in the Sears Spring 1950 caalog for stocking supporters. Which meant that long stockings had not totally disappeared.
Headwear
Toddler Clothes
Shirts
Coats and Jackets
Wm. Swartz Twigs adverisements offered various suits and coats. We see jackets and overcoats for winter.
Suits continue to drcline in usage in the 1950s, although they were still more common than today. I don't recall wearing a suit until I was about junior high school age and didn't learn how to tie a tie until high sshool. I'm not sure how common that was. I think people who attended church or ebtter off financially were more likely to have suits. This Wm. Swartz Twigs adverisements appeared in Life Magazine (March 12, 1950) (figure 1). Swartz offered various suits and coats. Here we see Eton and regular suits (figure 1). Eton suits were popular for younger boys. Many older boys were wearing spirts jackets and blazers rather than suits. We note Eton and regukar suits for younger boy 2-7 years old. Only the Eton suits are offered with short pants. The Etons ahown are a style that prsisted throughout the 1950s. The rergular jackeets are done with long pants. We also note sports jackets that look like blazers. Sports jackets have nothing to do with sports. They are simply seen as less formal than a suit. They are shown with long pants slacks. The Twigs prices shown are expensive, about twice the price of comparable Sears and Wards outfits. The Eton suit was pictured being worn with an detachable Eton collar, but in 1950 er believe it was more likely a blouse with an Eton collar.
Pants
Playwear
Hosiery
A reader reports, "I just glanced at the 1950 Sears catalog and saw that striped socks were available in bright colors for 'all ages' ('perky' and 'alive with color'. Men had mostly vertical striped and Argyle socks, but they also had the banded ones in bright colors. The children's version were called 'candy stripes'. They were reinforced at the heels and toes with nylon for longer wear." Long stockings by 1950 had largely gone out of fashion. We do note one small ad in the Sears Spring 1950 caalog for stocking supporters. Which meant that long stockings had not totally disappeared
Footwear
We note a pages from the 1950 Sears Winter catalog with a variety of boys' shoes. There was a range of lace up and buckle shoes, uncluding high-top styles and saddle shoes. There was also double-bar sandals.
