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The father and son in the ad here are both wearing the same style of underwear—white cotton t-shirts and colored boxer shorts with elasticized waists. By the end of the 1950s boxer shorts were beginning to compete to some degree with knitted cotton briefs. We believe however, that briefs were much more commonly worn byAmerican boys in the 1950s. Boxers became more and more dominant in the later decades and were favored by “preppy” boys, but they have never entirely replaced cotton briefs, which are still the dominant style of boys’ underwear. The underwear here were made by Fruit of the Loom, one of the major American underwear manufacturers.
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