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The Elder Manufacturing Company, Inc. began producing clothing in 1916. We note the company producing children's clothing from the very beginning. Tom Sawyer was a brand name for the Elder Manufacturing Company boys' clothes. The garments came with a guarantee tag that says that Tom Sawyer clothes are made for "real boys". The brand was a popular brand in the 1920s. A good example is a Tom Sawyer white sailor tunic made about 1920. We have noted ads for Tom Sawyer clothing in magazines at the time. A good example here is a Tom Sawyer sailor suit, we think in the early 1920s. The
Tom Sawyer brand clothing we note in the 1910s and 20s were stylish outfits like tunic suits and sailor suits. Today the company is best known for school uniforms.
The Elder Manufacturing Company, Inc. in St. Louis, Missouri began producing clothing in 1916. We note the company producing children's clothing from the very beginning.
Tom Sawyer was a brand name for the Elder Manufacturing Company boys' clothes. The garments came with a guarantee tag that says that Tom Sawyer clothes are made for "real boys". Notably there was no Huckleberry Finn line. Subsequently the company came out with a Becky Thatcher line for girls' clothes.
The brand was a popular brand in the 1910s and 20s. A good example is a Tom Sawyer white sailor tunic made about 1920. We have noted ads for Tom Sawyer clothing in magazines at the time. A good example here is a Tom Sawyer sailor suit, we think in the early 1920s. There were expensive, colors sds in major magazines. The Tom Sawyer brand clothing we note in the 1910s and 20s were stylish outfits like tunic suits and sailor suits. We also see more standard items like blouses/shirts and knickers. We see fewer ads by the 1930s. We are unsure why the company chnged their advertising campaign. Perhaps the Depression was a factor.
Today the company is best known for school uniforms. We doubt if Tom and especially Hucj would have approved.
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