Figure 1.-- The Elder Manufacturing Company, Inc. began producing clothing in 1916. We note the company producing children's clothing from the very beginning. Tom Sawyer was a brand name for the Elder Manufacturing Company boys' clothes. |
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The Elder Manufacturing Company, Inc. in St. Louis, Missouri began producing clothing in 1916. We note the company producing children's clothing from the very beginning. Tom Sawyer was a brand name for the Elder Manufacturing Company boys' clothes. The garments came with a guarantee tag that says that Tom Sawyer clothes are made for "real boys". The brand ws a popular brand in the 1920s. We have noted ads for Tom Sawyer clothing in magazines at the time. The
Tom Sawyer brand clothing we note in the 1910s and 20s were stylish outfits like tunic suits and sailor suits as well as standard shirts and knickers. There cexpensive, color spreads in important newspapers. Today the company is best known for school uniforms. The company now has a family of brands, including Becky Thatcher, Tom Sawyer, Mark Twain and School Days. Elder todays offers school uniforms in K-12 sizes. Bruxton Career Clothing offers clothing for business settings. The company reports, "Elder products include features that make them great values for the consumer - durable brass zippers, reinforced stitching, double knees (on selected models) and DuPont Teflon© soil and stain release finish to provide a school year's worth of wear. Our garments are fashion forward in design and styling, pleasing the most finicky student and their parents. Additionally, features such as the "grow" waistband and generous hem allowances ensure the growing child will be able to wear the same uniform throughout the school year."
The Elder Manufacturing Company, Inc. in St. Louis, Missouri began producing clothing in 1916. We do not yet have much information on the corporate history.
Today the company is best known for school uniforms. We do not think Tom would have approved of this. Note that there is no Hucklrberry Finnline. The company now has a family of brands, including Becky Thatcher, Tom Sawyer, Mark Twain and School Days. Elder todays offers school uniforms in K-12 sizes. Bruxton Career Clothing offers clothing for business settings. The company reports, "Elder products include features that make them great values for the consumer - durable brass zippers, reinforced stitching, double knees (on selected models) and DuPont Teflon© soil and stain release finish to provide a school year's worth of wear. Our garments are fashion forward in design and styling, pleasing the most finicky student and their parents. Additionally, features such as the "grow" waistband and generous hem allowances ensure the growing child will be able to wear the same uniform throughout the school year."
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