*** German mail order catalogs with boys clothes--the 1930s







German Mail Order Catalogs with Boys Clothings: The 1930s

German catalogs 1930s
Figure 1.--This German 1935 advertisement offered grey overcoats for boys and girls in several styles. They came in both single- and double-breasted styles. We are not sure what the company was.

German mail order catalogs offer a very useful time line on changing fashion trends. We have an interesting page, I think--a page from a German catalog of boys' and children's clothing published in 1935. It was for winter clothes. I don't know the name of the catalog, but I suspect it might be Quelle. The top panel shows various kinds of boys' overcoats and outdoor wraps for boys and girls . Notice the cape. All the boys wear the standard flat cap. Unfortunately we do not have any of the ad copy from the page descibing the clothing. We notice Breslauer Hausfrau offering play suits or short sets called Blusenanzug in 1936. They were done in the button-on style for younger boys.

1930s

We have found some items that seem to be from the 1930s, but are not actually dated. One item is children's hose supporters for long stockings. They were from the 1930s and mounted on the original card as they would be purchased in a shop. We suspect that this product was typical of commercial hose supporters during the entire decade.

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1935

German mail order catalogs offer a very useful time line on changing fashion trends. We have an interesting page, we think--a page from a German catalog of boys' and children's clothing published in 1935. It was for winter clothes. We don't know the name of the catalog, but I suspect it might be Quelle. The top panel shows various kinds of boys' overcoats and outdoor wraps for boys and girls . Notice the cape. All the boys wear the standard flat cap. Unfortunately we do not have any of the ad copy from the page describing the clothing. While catalogs have been our major focus. Patterns are also a useful source of information. There was a major innovation in 1935. The Lutterloh Company developed Der Goldene Schnitt (the Golden Rule or the Golden Cut), a revolutionary pattern making system that was based on a approach that had been popular in Germany for decades (1935).

1936

We notice Breslauer Hausfrau offering play suits or short sets called Blusenanzug in 1936. They were done in the button-on style for younger boys.

1937


1938

We have a German catalog entitled 'Kinder-Garderobe', meaning 'Children's Wardrobe'. That sounds more like a description than the name of a mail order company. Perhaps our German reader will know more about that. It was the summer 1938 catalog. It was issue number 57. You had to pay RM (Reichmark) 1.50 for this catalog. A red circle tells us, 'Dieses Album enth�lt KONFIRMATION und KOMMUNION Kleider', meaning 'This album [we are not sure why the term album rathan than Katalog is used.] contains CONFIRMATION and COMMUNION dresses.' The company tells us, "S�mtliche Schnitte Vorr�tig" meaning all sections in stock. At the bottom it reads, "Beilage: SCHNITTBOGEN MIT 20 MODELLEN. Gesamtauslieferung f�r den deutschen Buchhandel" Richard ranke & Sohn vorm. Hoffmann & Ohnstein, Leipzig C1." That means someyhing like, "Supplement: CUTTING BOW WITH 20 MODELS. Total delivery for the German book trade "Richard & Son vorm. Hoffmann & Ohnstein, Leipzig C1." We do not understand what this meant. And even more confusing, the catalog appear to reproducing pages from a French catalog entitled 'Star'. We are not entirely sure why they would do this.

1939

A magazine advertisement from leyle, an important manufacturer, offered short sets for younger boys in 1939. We also note some long stockings and the packages marketed in Germany about 1939 or '40. The company appears to be Hetko and the brand appears to be Jeliglas. The stockings are offered in browns and dull greens. There is also a pair of shorter-length white socks. Long stockings wew worn by boys and girls. Images like this are helpful because they give ome idea as to the actual colors of the stockings. Most period photographs are black and white.






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Created: October 5, 2003
Last updated: 12:27 AM 11/30/2023