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All of the changes to the German press made by he NAZIs were not always edible to the German public. The most educated understood, but many if not most did not understand, especially workers and farmers. Newspapers were taken over with little fanfare. Often the same mast heads were used, only ownership changed. And most readers paid no attention to ownership. In many cases, holding companies were used to disguise new ownership. NAZJ Party officials used their positions for personal benefit. There were Party-owned publishing houses. But Party officials purchased into ownership stakes at deeply discounted prices. Franz Eher established a newspaper empire that drove out competition and purchased newspapers at far below-market prices. Independent newspapers had no choice but to accommodate the regime. This was the easiest for the many non-political publications such as illustrated weeklies. They practiced self-censorship or focused on approved topics. Even radio changes were no clear becaue it was the NAZIs that briyght radio ownereship to the genral public. A majority of Germans only had radios after the NAZIs came to power and introduced low-cost sets.
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